Advertising & Music in the Era of ‘Selling In’: What Makes the Best Brand-Band Collaborations Work?

When it comes to the relationship between music and advertising, the jingle is just the beginning. Over the past few years, the brand-band bond has become ever more dynamic, with brands not just commissioning a little ditty from low-profile artists but fully collaborating with big-name musicians. The Atlantic recently reported that in 2014, such ventures […]